Indian Electronic Media Needs to Introspect

The biggest misfortune today in India is not hunger, poverty, unemployment or lack of development but it is when problems like such remain unaddressed. While on the one hand a gigantic percentage of poor people live on the streets and in pathetic conditions, the so called Indian media is busy with promoting cricket and bollywood celebrities. News like “Big boss Amitab Bachan is suffering from severe fever, dandruff has attacked Shilpa’s hair, Ashwariya has given birth to a baby girl and Sachin is back” remain the breaking headlines in Indian media leaving aside all socio-economic issues of the country.

Instead of a watch dog, the media has turned out to be a mouthpiece of few chosen people (less than 1% of total population). The way it performs its services is enough to prove that this particular industry is simply there to make money. If sharukh khan cuts the cake, it will be shown as the breaking news but if a poor man dies of hunger, it will not be even condemned. If katrina has not joined salman khan’s birthday party, it will be shown as a breaking news but if a farmer suicides, it will not be even castigated. If sehwag makes a mistake during a game, it will be broadcasted for days together but if a politician is involved in a scandal, it will not be even reported. 

What bothers me most is when such needless information is broadcasted time and again. Although media is often considered as a mirror of the society with an aim to update, educate and amuse the people but unfortunately it has solely become the voice of bollywood and cricket celebrities. It gives us the feeling as if there is no definition of social responsibility in the Indian media and every time we switch on our television, we see the breaking news of cricket and bollywood stars. This shows that the Indian media has nothing to do in the matter of socio-economic problems. 

According to the latest report by Global Hunger Index (GHI) published in 2011, India holds 45th rank among countries with hunger crisis. Besides, a study by the Oxford Poverty and Human Devlopment Initiative in which it was found that there were 650 million people (53.8% of population) who live below poverty line in India, of which 340 million people (28.7% of the population) live in severe condition. In addition, the UNICEF report of 2011 shows that, one in three malnourished children globally are found in India. But i firmly believe that India is not a poor country and it is only the Indian who could be seen as poor. You may be surprised of my argument but it is the fact. If you are aware of the recent scams in India you will find the answer. 

The 2G scam involved a staggering amount of Rs. 176,000 (cr), common wealth scam-Rs 36,000 (cr), satyam scam 14000 (cr), investment scam in kerala-1000 (cr), education scam in Maharashtra 1000 (cr) etc. In short, scams in India have gained massive proportions with one after the other and there are chances that even a mathematician could do a mistake to convert these huge amounts into billion figures. 

Now imagine if such scandals would not have happened, and if such money would have been allocated into priority sectors, the story of India would have been different. The country would have not top the list with the highest number of child labourers in the world. Besides there would have not been a growing rate of unemployment causing frustration to the youth. It is reported that more than forty million people in India are still unemployed. On the one hand, crime rate is increasing steadily and on the other hand inflation has become the worst nightmare for a common consumer. The poor are dying on the streets due to starvation and due to severe chill of winters and the burning heat of summers. 

A considerable population of rural India is still living without basic necessities of life such as electricity, water supply and sanitation facilities. Farmers continue to commit suicides and the so called untouchability menace is still seen in India. The media is making hue and cry for no reasons. They highlight the things which are of no significance and value. It looks like as if the Indian media is corrupt and misuses its right of freedom of speech. Those who are left behind constitute more the 99% of total population.

The responsibility of any media is to make admistration responsive to the requirements of citizens and to help the nation to grow. However, time is not too late. The Indian media can still make the things good and it can separate its core responsibilities from business and politics. Although earning money is important but earning money should not be the legitimate goal. 

The media industry must stand as a responsible pillar in the community and it must learn to respect the needs of the society as a whole. It should wake up from a deep slumber to change the fate and fortune of their nation. 

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